Project Background
How can personnel align with the culture if they don’t even know what it is? A big part of innovation at the Space Force is defining and aligning the culture. And as part of our cultural change initiative, the Business Innovation team identified the need for a handbook that reviewed the basics of Space Systems Command (SSC). This handbook contains key information that will jumpstart cultural alignment in new hires and serve as a quick reference guide for existing personnel.
Contributors:
Research, development, editing, visual design: Taylor Stroud (Me!)
Copywriting: Brent Marcus, Lane Gilchrist, Taylor Stroud
Additional copy excerpts contributed from the SSC History Office/Heritage Center and the SSC Public Affairs office
We decided on an eBook format due to publishing and design costs. By completing this project with zero additional costs, I was able to develop this project with far fewer approvals and get it into the hands of the people who will need it much more quickly.
To create this handbook, I first started by interviewing both new and long-time employees of Space Systems Command. Working with these key stakeholders allowed me to identify exactly what this handbook needed to communicate. I investigated what newcomers wished they had known and what information would improve the onboarding process. I also carefully reviewed how experienced SSC personnel introduced the organization to people and collected their various insights regarding onboarding and SSC heritage.
A table of contents immediately orients the reader.
Introducing readers to the SSC mission and vision very early in the text was key.
Visually providing a historical overview of SSC allows the reader to better understand the organization’s heritage and achievements while avoiding text-heaviness.
A plain-language overview of the organization allows people to truly understand what they are contributing to.
To view a full sample of the handbook, please reach out to me via the contact form here.
